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The phenomenon of contrast, or decoy, pricing was most famously illustrated by Dan Ariely, a Duke University professor of psychology and behavioral economics, in his book, Irrational Predictability.

This theory takes self-liquidating premiums to the next level – not just closing the sale, but driving more sales and prompting more people to pay the highest price for multiple products.

Once the card was full the consumer was given a free sandwich.(f) Discounted prices e.g.

Or, if they do, your advertising cost still reduces your bottom line significantly.

Businesses need leads, so business owners spend money to promote their business online, in magazines, offline, via direct mail, tele-marketing, and countless other ways.

In most cases, the advertising results in negative cash flow.

You’re selling it online at a discounted purchase price of .97.

Let’s also assume you’re giving away three bonus reports as part of the deal.

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Sales promotion is any initiative undertaken by an organisation to promote an increase in sales, usage or trial of a product or service (i.e.

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